What is Mental Strength Coaching

Mental strength coaching focuses on teaching the psychological aspects of performance. It helps athletes and other performers reach their desired performance levels by building confidence, overcoming adversity, and developing key mental skills such as visualization, goal setting, relaxation techniques, and the ability to stay present during competition.

Who do we Serve

Strong Minds, Mental Coaching offers in person services around the California bay area (Berkeley, Oakland, San Francisco). Additionally, we offer virtual services across the United States.

While mental strength coaching is applicable for every performer below are a few examples of the type of performers we work with.

Soccer players

Rock-climbers

Basketball players

Track and Field Athletes

Hockey players

E-sport athletes

Sport teams

Business teams

Meet Jose Flores, Founder and Coach

Jose Flores M.S.,

My name is Jose Flores, I am a sports enthusiast with first-hand experience playing soccer, ice hockey, and 10+ years of experience as a rock-climber. Additionally, I have experience coaching soccer at high competitive levels. As an athlete, I realized the importance of the mental side of the game in performance. Thus, I got curious about the mind and decided to study sport psychology. In 2025 I completed a Master’s in Sport and Exercise Psychology from Western Washington University. During my master’s program I had the opportunity to work 1 on 1 with athletes, providing them with skills that are scientifically proven to aid performance.

What we are not

Strong Minds, Mental Strength Coaching is not a clinical or counseling psychology service provider, thus we cannot help when it comes to mental health concerns, clinical concerns, nor providing or treating psychological diagnosis.

Frequently Asked Questions

Q. Where do Sessions take place?

A. We rent private offices across the bay, thus we try to find a location that is near you. Offering sessions in San Francisco, Sausalito, Berkeley, and Oakland.

Q. Do you Accept insurance?

A. We do not accept insurance as we are not mental health care providers.

Q. I am a recreational athlete would I benefit from sessions?

A. Absolutely! Mental strength skills are beneficial for any level of performance.

Q. Do you offer any discounts for those who want sessions but cannot afford them?

A. Yes! We offer a sliding scale for those who would want sessions but cannot afford the regular price. During your consultation call you can bring it up to the Mental Strength Coach and they can tell you more about our sliding scale prices and the brief application process.

Q. Do you offer virtual sessions?

A. Virtual sessions will be available starting April 15th. However, we recommend that the first two sessions are in person to help strengthen the collaborative relationship between the performer and the mental strength coach.